The job of a real estate agent is perhaps one of the most diverse, wide-ranging jobs out there. Unlike a lot of other occupations that have templates that guide their activities, realtors have varying job descriptions, which could change concerning the clients, locations, or even the type of property that is being dealt with.
However, while most of these parameters can be a tad dynamic, one thing that doesn’t change is the type of customer you are dealing with. As a real estate agent, you can only ever deal with two types of people: sellers, and buyers.
In this piece, we will be taking the scenario of working for a seller and looking at the responsibilities of a real estate agent when working or people who would like to list their houses on the market:
Provide Effective Customer Service
If you’re a prospective real estate agent and you want to get a job, you will notice that this job description usually gets to the top of most agencies’ requirements.
The customer service tag might be a bit generic these days, but the truth is that real estate professionals (or at the very least, the professionals who are worth the name) take it rather seriously. Regardless of the business that you are running, you will find that proper customer experience is something that no one jokes about. Real estate is no different from this.
Successful real estate agents know how to deliver a stress-free, seamless customer experience, and this will undoubtedly go a long way in enhancing your prospects of making a sale.
So, How is this Done?
Well, it all boils down to the steps you take that go above and beyond for your clients. As a seller’s real estate agent, you could help your client to arrange their move, get them a pizza on moving day, answer their emails quickly, pick up the phone when they call, do open houses, stage their home, and provide them with periodic updates concerning the sale of their house.
At the end of the day, these little things mean a lot. The “outstanding customer service” that you see in job descriptions means that you will need to be present and thoughtful enough to keep these little things in mind.
Deal with Offers, Legal Documents, and Other Paperwork
If you thought that becoming a real estate agent will save you from the arduous work of filing paperwork, well you were a tad wrong. As a real estate agent, you need to be conversant with the regulations and laws that concern your specific market, and you need to display a pristine level of organization to ensure that you handle paperwork properly.
By understanding the real estate laws in your area, you will be able to tailor your service in such a way that it is optimized for making sales, thus improving your chances of getting home off the market much faster. By having this knowledge, you can put your customer at ease. Real estate transactions are most likely a person’s largest purchase or sale that they will ever make.
Sell, Sell, Sell
It goes without saying, but listen anyway; as a real estate agent, there is absolutely no way that you will be able to escape sales. The entire business model and job description rely on being able to get people to purchase properties, so you need to be comfortable with sales.
One of the most important qualities of real estate is being passionate about selling stuff. You should be comfortable with helping people to sell their homes and make a profit (as well as helping other people find homes that are a perfect fit for them).
Another thing you need to take note of about this point is that being a real estate agent means you will be your boss. You are responsible for the success of your business, and this means that you have to pay close attention to the aspects of your operation that affect your business.
As a real estate agent, you will need to keep track of the prevalent prices in every region where your business is. how is the market doing? Are homes being sold? Do you have any leverage that you can easily take advantage of? Understand all of these trends, and your business (As well as your client list) will grow significantly.
Work on Building Business Leads
As a real estate developer, you will need to take charge of selling your client’s home. That much has been covered. However, this also means that you will need to work on developing leads as well.
Essentially, developing leads means that you could (big emphasis on “could” here) need to source for prospective buyers as well. This is more prevalent if you are helping a celebrity or a busy person to sell their house (you can’t expect Tom Cruise to go about looking for who to sell his house to, do you?). You will need to make calls, send Emails, and do what you can do to develop hype about the house across several networks.
Also, note that there are some instances where a job description will dictate what you can do and can’t do as you try to develop leads. Some clients don’t want anyone to make cold calls, while others are fine with it. Depending on the level of detail that they provide for you, the lead development job is important.
Take Charge of Home Staging and Property Viewing
This is a primary job, and you will need to develop an affinity for it as well. Real estate has a lot of paperwork and trend watching, but these aren’t just it. A lot of your job will involve interacting with buyers on behalf of your clients and doing all of the underlying work that will ensure that the house is sold.
Sometimes, this underlying work could include arranging for buyers to get an opportunity to see the house that they are spending money on. Home staging property viewing and much more will be your responsibility, and you should try as much as you can to ensure that things are comfortable with the sellers as well.
Hope the article was useful! Do let us know your thoughts in the comments.
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